The Top 10 Google Ranking Factors +Optimization Tips
This will tell you which articles to update to get more traffic. Need help creating high-ranking Google Ads that work for you? Get in touch with us to learn more about what we can do for you. If you want to improve your Google Ads Ad Rank (and everyone should!), the three factors of relevance, bid, and extensions are where you need to focus most closely.
Content Optimization: Writing for Both Users and Search Engines
Google’s ranking factors are all the many variables and elements that Google takes into account when it chooses which web pages to rank for any given search. In other words, ranking factors are the things that affect whether you rank in Google for your desired keywords, and how high you rank. The more links to your store you have on sites that Google views as good quality, the higher your store’s perceived quality will be, which in turn helps improve your ranking. An essential part of your overall link management strategy is reviewing and fixing broken links. They not only negatively impact your customer experience, but hinder your store’s standing and ranking with Google. Simply put, too many broken links tell Google that your store quality is lacking.
Sure enough, we found that most title tags on the first page of Google contain all or part of the keyword that they rank for. Many SEO experts agree that getting multiple backlinks from the same domain has diminishing returns. And because the top 10 results tend to load relatively quickly, they don’t appear to be impacted by Google’s various speed updates. We used Alexa’s domain speed to analyze the median load time of 1 million domains from our data set. In other words, we didn’t directly measure the loading speed of the individual pages in our data set.
- In many cases, Google factors the searcher’s location into SERPs.
- I emailed a cousin and the spouse of a different cousin because I knew they were “tech geeks”.
- This part is easier to do after choosing a niche, when you have a better understanding of who your ideal visitor or customer is and what they’re looking for.
- This can inform your strategy and highlight opportunities for growth.
Must-Know SEO Statistics to Power Your 2025 Strategy
Next, we want to grow our keyword seed into a keyword theme, comprised of many related SEO Anomaly keywords grouped together. To begin, you want to discover your “Seed Keywords” to grow your keyword theme. Virtually none show you how to rank a webpage, start-to-finish.
Your content might be amazing to human readers, but it also needs to be communicated in a way Google understands. You want to prioritize keywords that score at least a 2 and above. The Map Rank Tracker allows you to track your profile’s visibility in Google Maps.
When done correctly, your research up to this point should help you create a page that thoroughly satisfies a user’s query through complete content. If we wanted to rank for this keyword, we would be wise to create content that delivered on these elements. We would learn even more from diving into the individual pages themselves.
If your blog’s name is used by other websites, though, or the name is a common phrase, your blog might not show up on the first page – even though it’s being indexed. Your first step is to simply type your blog’s name into Google. If it’s live on Google, in most cases, it should come up near the top of the results. We touched on this above, when looking at on-page SEO, but I wanted to reiterate how important it is to give each blog post a clear and descriptive title. You should see a list of 2 or more links, depending on how your sitemap is structured, and on whether you’re using an SEO plugin like Yoast.
