The Ultimate On-Page SEO Guide To Rank On The First Page
Once you have your keywords selected, integrate them into your page. It helps to place your keyword within the first 100 words of your text, as it will help you rank better in the search results. These keywords are better for your campaign because they drive more valuable leads.
What Is On-Page SEO? How to Do On-Page Optimization in 2025
- Founder of Sheets for Marketers, I nerd out on automating parts of my work using Google Sheets.
- After analysis, the tool will help you format your content for optimal user experience and suggest changes based on an overall content quality score.
- A URL slug is the text that comes after the main domain and slash in a web address, like squarespace.com/blog.
- It pays to obsess over speed but not to the detriment of quality.
- Not only does Google want to know your site is well-referenced, but your visitors do, too.
Even small touches of personalisation can increase your site’s engagement and use your content to move people further down the buyer journey. Then, get the tool to segment users based on their previous interactions with your site or interests. You can even add your products and services to the recommendation engine to increase conversions. Think of it like how Netflix personalises recommendations of shows and movies to watch.
With WebFX’s on-site SEO services, you can pass all SEO tasks to your WebFX team. When pages have similar content, Google can use page experience signals to rank them—but those won’t be drastic ranking changes. What you may want to do instead is to use outbound links to cite your sources. This will help to establish the legitimacy, transparency, and accuracy of your content. In other words, by citing your sources, you’ll be aligning with the E-A-T search quality guidelines. But they do appear on the SERPs (right below the title of the page), so they can impact the click-through rate (CTR).
📝 54. Use Image EXIF Data
For example, you can enhance your blog posts’ ranking by organically weaving the missed keywords into the existing content. Search engines use URLs to determine the relevancy of your page. If you want to help your page rank in more relevant search results, you’ll want to optimize your URLs.
Remember, you want to create content that is user-friendly because user-friendly articles perform well in search engines. Those automatically generated pages can’t be customized at all – no unique title tag, meta description, or content. So, SEO Anomaly once again, you’re left with a bunch of thin pages offering minimal value to shoppers. However, tags are useful for categorizing blog posts – so if you blog about a range of topics, this isn’t an ideal solution. This will ensure that these pages are interconnected and in turn make it more discoverable to both search engines and your users.
This can fast-track a lot of the key aspects of on-page optimization. Enter your keyword, click “Search,” then scroll to the SERP Analysis section. Compare a page without organized headings versus one that uses headings effectively.
Short-tail keywords, which only contain one or two words, have a lot of competition and presents ranking challenges. Long-tail keywords will help your business reach the best leads for your business. Your title tag needs to fit within the limit to ensure that it displays correctly. It’s best to use a clear and concise title to attract your audience. It looks at your title tag to see how it measures up to the rest of the page.
Improve Page Speed
When looking at this URL, you know the page’s context and what to expect from it. So, as you can see, optimizing your URL is fundamental to helping search engines and users understand the relevancy of your page. However, search engines have advanced far enough to understand how to rank pages based on how users engage with the content.
If you’re feeling overwhelmed with everything you need to do, WebFX is here to help. We’re one of the top SEO companies in the world and the best Baltimore SEO agency. It enables your site to adapt to whatever device your audience uses to have a positive experience. If your site loads too slowly, your audience will bounce back to the search results and visit another site instead. Next on our list of on-page SEO activities is optimizing your URLs. Unlock more than 25 years of SEO experience, plus a team of 500+ experts with WebFX’s on-page SEO services.
Connect with WebFX to get a digital strategy for your business. For more guidance on domain names and this type of SEO, read our guide on choosing a domain name for SEO. Our on-page SEO services are tailored to your needs and will help you increase revenue for your business. There’s a lot you stand to gain from a successful off-page SEO campaign. The main goal of off-page SEO is to build authority, credibility, and relevance.
